20 Tips for Launching a Mobile App 2024 Guide
The cost of creating and developing a mobile app varies depending on your needs and its complexity. A small mobile app can cost a few hundred euros while an app translated into multiple languages and that will receive millions of users can cost hundreds of thousands of euros.
While the average price to launch a mobile app is estimated to be between 5,000 and 10,000 euros, in reality, it doesn’t matter what the final price is! The money and resources you spend on conceptualizing and developing a mobile app can be for nothing in the end if you don’t orchestrate a proper launch for your mobile app.
To estimate the cost of creating your mobile application , ask for quotes from mobile developers and compare them. And to find out how to launch your mobile app and make your smartphone adventure a success, follow our 20 tips.
1) Carry out a market study
Conducting a market study for your mobile app is a good way to avoid jumping in head first and gain some perspective. Depending on the type of app you want to design, the market may already be saturated or very competitive. Launching an app is like launching a new product or service: you need to know the forces at play, the players already established, and identify what will allow you to differentiate yourself.
This doesn’t mean you can’t launch into a competitive niche, but market research will help you anticipate how to communicate when launching your app. Should you communicate on specific differentiating elements? What features should you highlight to outshine the competition? These are all questions that will be answered with the help of market research.
2) Choose where you will sell your app
The choice of the application store on which you will offer your app has several consequences: the programming language that will be used, but also the target audience of the application.
Apple and Android users don’t necessarily have the same purchasing behavior and the competition on the stores will not be the same depending on the type of application. The commissions of the stores are not quite the same either.
It may be wise to launch on a single store first in order to test your application before duplicating it on the other. This will initially save you from having to maintain two versions, in two different languages, thus limiting costs.
The most common app stores are the Google Play Store and the Apple App Store, but there are others, such as the Samsung App Store for example.
If you want to create an app for Android, hire a freelance Android developer . On the contrary, if you want to create an app on iOS, ask for quotes from a freelance iOS developer who masters the Swift language
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3) Offer innovative features at launch
Many applications launch quickly and do not meet with the expected success. Some rely on new features developed after the fact. But it is at the launch of the mobile application that innovative features must be present. This is what will allow you to differentiate yourself and encourage mobile users to download your creation.
To do this, define a few features that will allow your mobile app to stand out from the competition. Is an essential feature available in the competition’s paid version? Offer it for free. Are Internet users waiting for a particular feature? Highlight it in your launch communication.
To create innovative features, seek advice from a freelance mobile developer who can assist you in designing your app.
4) Define the success of your mobile app
The first step in the process is to define the success you want for your mobile app. Set measurable goals for your launch. I recommend measuring success around active install rate.
This will allow you to know the retention rate, the number of people who install your app and then do not uninstall it or the number of ratings you receive. You will also have an overview of your average rating on the app market and, if you sell your app, the revenue generated.
To help you establish benchmarks, most free mobile apps have a higher active install rate during the first month, usually around 50%, after which it stabilizes around 30%. The average rating is 3/5, but you should aim for a higher rating to have a healthy active install rate.
5) Be patient when launching your app
When you invest time, energy and money, you want to be successful. Launching a mobile app doesn’t necessarily mean you’ll get it right away. If you’re new to the market you’re in, it’s going to take a while for your app to catch on. If Adidas launches a mobile coaching app, chances are it won’t take long for it to catch on.
